Buy the Book - Silver Tongue - Secrets of Mr. Santa Barbara

Legacy Books for Future Generations

Playfully serious.
 
Seriously playful.
 
At 83, Larry Crandell has the joy, energy and purpose of  a person a half-century younger.
 
A volunteer without peer in Santa Barbara’s charity world, Larry has rubbed shoulders with the likes of  Michael Douglas, the Dalai Lama and NBA champion coach Pat Riley. One estimate puts the amount he’s raised for charity at more than $200 million.
 
Silver Tongue – Secrets of Mr. Santa Barbara examines the source of Larry’s singular success: his ability to use humor to inspire people.
 
To put it simply, Larry has a talent for turning good fun into fun good.
 
Larry grew up poor and virtually fatherless in the Great Depression, was awarded a Purple Heart  in World War II, rose to early success with Arthur Murray’s ballroom dance business in the 1950s and then found his true calling during four decades as a community leader and preeminent emcee in Santa Barbara.
 
Full of anecdotes of his rascally wit and his potent fund-raising ability, this book reveals the secrets of a man who helps others enjoy life while he thoroughly enjoys his own.